About Sophiie

The AI operating system that runs your business, while you're on the tools.

Every call answered, every job booked, every invoice sent, every quote followed up.

1,600+

Customers

24/7

Calls answered

30

Team members

90%

Faster response times

4

Markets

10,000

Calls handled at once

As seen in

Leadership

Founded in 2024 on the Gold Coast by people from the trade services world, building the office tradies never had.

  • Jake Banks, Co-Founder & CEO

    Jake Banks

    Co-Founder & CEO

    Serial entrepreneur (Service.com.au, Floodgate Digital). Saw tradies losing thousands to missed calls and admin chaos, so he built Sophiie to fix it.

  • Luke Kelleher, Co-Founder & COO

    Luke Kelleher

    Co-Founder & COO

    Operations and growth lead. Runs Sophiie's customer onboarding, support, and the trade-industry partnerships behind every rollout.

  • Juan Castro, CTO

    Juan Castro

    CTO

    3x founder, including co-founder of Almendra.io, scaling the business across eight countries with World Bank backing before co-founding Sophiie AI.

Backed by

$5 million seed round backed by the top early-stage venture capital firms and family offices in Australia

Building one of the fastest-growing AI companies.

In less than two years, Sophiie has grown from a bold idea into an AI operating system trusted by thousands of users across Australia, New Zealand and the United Kingdom. Along the way, we've raised $5 million in funding, grown to a team of 30, expanded internationally, earned national recognition for innovation, and continued pushing the boundaries of AI for service businesses. Every milestone has brought us closer to our vision of becoming the AI operating system that powers service businesses around the world.

  1. August 2024

    Sophiie AI was founded with the vision of building the AI operating system for service businesses.

  2. September 2024

    Released our MVP and officially launched the first version of the Sophiie platform.

  3. November 2024

    Signed our first paying customer.

  4. November 2024

    Hired our first Account Manager.

  5. January 2025

    Hired our first Customer Support team member.

  6. May 2025

    Raised $1.8 million to accelerate product development and growth.

  7. August 2025

    Named one of Australia's Most Innovative Companies in the Australian Financial Review BOSS Most Innovative Companies Awards.

  8. September 2025

    Expanded internationally with our launch in New Zealand.

  9. December 2025

    Existing investors invested a further $3.2 million, bringing total capital raised to $5 million.

  10. January 2026

    Grew to 30 people across engineering, product, growth, support, lifecycle and sales.

  11. February 2026

    Officially launched in the United Kingdom and brought on our first customers.

  12. February 2026

    Launched the Sophiie AI Operating System and Internal AI Agent, transforming Sophiie from an AI receptionist into a complete AI office manager.

  13. August 2026

    Named a finalist in the Startup Daily Best in Tech Awards in the AI Game Changer category.

The numbers behind the office

What Sophiie handles for trade businesses, day and night.

1,600+
Customers across four markets
24/7
Every call answered, day and night
10,000
Calls handled at once
90%
Faster response times

Real words from real customers

Since using Sophiie AI, it's streamlined everything, calls, emails, enquiries and admin are handled quickly, and nothing slips through the cracks as much anymore. It's honestly saved us so much time and made the business run more efficiently.
Catherine DBuilding industry
We've been using Sophie AI for our inbound calls and have been very happy with the service so far. The software works well for our needs, and the customer support team has been excellent. Candice, our Account Manager, has been great — she regularly follows up and promptly resolves any issues we have. Overall, a positive experience and highly recommended.
Peter Kord
We have recently engaged with Sophiie AI to help out our receptionist with overflow of phone calls. Melissa was amzing at helping us onboard the system and working with our unique application for a solution that works
Nic Gold
Great product, super handy if you're a busy small business owner like me, not only are calls answered but the clients name and needs are listed so when you finish your task you can contact the client back with everything they need to progress forward. 80$ a week, no sick days no holidays 24/7 answering your calls. Sophiie is a must for any small business!!
Keast shutters & Blinds

Keep exploring Sophiie

News and insights

Guides, product updates and stories from trade businesses running on Sophiie.

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Ready to automate your back office?

Sophiie answers, books, quotes, invoices and follows up, so you stay on the tools.